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Here is a good piece from Susan Schwartzman on the Writer Unboxed blog:
Recession Proof Your Publicity Campaign
Here is a sample:
We keep hearing the bad news: publishers laying off dozens of staff, Houghton Mifflin Harcourt not acquiring new books until further notice, budgets being slashed – which, of course, means publicity budgets that were rarely that generous in the first place.
The good news is this: there are many things an author can do that costs absolutely nothing and that will translate into booksales.
For those of you who are tightening your belts for 2009, make a New Year’s Resolution to do as many of the following as you possibly can: