Recession Proof Your Publicity Campaign

By Michael Neff
Facebook, Inc.Image via Wikipedia
Here is a good piece from Susan Schwartzman on the Writer Unboxed blog:

Recession Proof Your Publicity Campaign

Here is a sample:

We keep hearing the bad news: publishers laying off dozens of staff, Houghton Mifflin Harcourt not acquiring new books until further notice, budgets being slashed – which, of course, means publicity budgets that were rarely that generous in the first place.

The good news is this: there are many things an author can do that costs absolutely nothing and that will translate into booksales.

For those of you who are tightening your belts for 2009, make a New Year’s Resolution to do as many of the following as you possibly can:

  • Create a website (A must if you don’t already have one)
  • Website optimization
  • Blogging & guest blogging
  • Freelance book reviewing on websites that review books
  • Virtual tours
  • Myspace and Facebook
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